it is unfortunate but true that marketing and selling are often perceived as evil, even if a necessary evil, particularly by people who are trying to make their living in a heart-centered way.

i don’t think of them as evil, but i do have trouble with them.

i care about you. i care about taking actions that come from a place of alignment and integrity (which has everything to do with how i feel about something and nothing to do with its actual or perceived wrongness or rightness). i care about creating an online space that feels calm and nourishing.

because of this, i have a hard time talking about what i offer, except in a very off-handed way.

i’ve said before that beauty is my touchstone. what is really behind that is a love for the world that sometimes feels like it will consume me and a deep desire to be of service.

i was thinking about this today when my brain went and rearranged itself on me.

it’s possible i’ve gotten this all wrong.

i am beginning to see that i need to really talk about the things that i offer in order to be of service. nothing i create does anyone any good if the people who will resonate with it and benefit from it don’t know about it or can’t find it.

i am beginning to see that one of the ways i can bring more love into the world is to talk about what i offer because the message behind everything is love: love for self, love for others, and love for the beautiful world we live in.

from now on, i want to talk more about the things i offer. consciously. deliberately. with pride and pleasure.

not because i want to convince you to buy anything, but because i am creating objects and experiences that i believe will nourish you, help you remember your own beauty & magnificence, and remind you of magic & delight & hope & possibility & wonder. and yet none of that matters if i am not willing to stand up and tell you about them.

it occurs to me that talking about the things i offer is also an act of love for my business and my offerings. how on earth will they know i love them and am proud of them if i hide them away and act like i’m embarrassed of them.

this is a messy ending. i don’t have a nice closing thought or a neat & tidy conclusion to offer you. i’m not even entirely sure why i’m sharing this at all; it feels too vulnerable. but for some reason, it feels like something that is important to share.